Study claims women still feel intimidated by motor industry. Really?
A new international study runs the risk of copper-fastening prejudices about women and the motor industry.
It strongly suggests women still feel intimidated and poorly served by those in the business.
That follows an analysis of 64,000 online reviews, yielding the blunt verdict that 43 per cent of women just don't trust car dealerships.
But is it really true? Of Irish dealerships especially?
I think it is not, by any means, but I don't have clinical data.
The research was carried out by CDK Global (the company provides integrated information technology and digital marketing solutions to the motor industry, among others).
It points to how many women said they felt they were "at a disadvantage when looking to buy a car, due to their gender".
So, more than two in five "don't trust the automotive industry and often describe their experiences very differently to men".
But I still don't buy it. We've moved on from this, surely?
Key words kept cropping up in the data: 'stressed', 'overwhelmed', 'taken advantage' and 'panic'.
I think they are hugely strong terms. Instinct and experience tells me they are not reflective of the Irish scene. So is it scaremongering or fact?